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Seller Services

Ashton Coleman

ONE Sotheby's International Realty

You have ONE life to live. You should expect the most from it. As you create your life’s legacy through friendships, family, and professional accomplishments, you need partners on the journey who take the time to know and understand you and your goals. Professionals who seek to find the perfect place where your dreams can live and take shape in everything surrounding you inspire you and reflect your values. At ONE Sotheby’s International Realty, that is what inspires our mission: to give extraordinary lives a home to thrive. As markets evolve, core values like leadership, integrity, and vision endure. At ONE Sotheby’s International Realty, these values are supported by market knowledge and insights, the latest technology, and a global backbone of support and service, all grounded in the belief that the best experiences inspire the best decisions.

Ashton Coleman & ONE Sotheby's International Realty

Exclusive Listings | Preview The Marketing Plan

Selling a home can be one of the most challenging, stressful, and exciting journeys to undertake, and with vast experience mastering the residential sector, I make the experience seamless and fun saving you countless hours of time, money, and hassle.Your home deserves more than a good agent. It needs a great marketing plan. Rather than placing the property on the MLS & Zillow and then praying, I continue the process of technology-driven lifestyle marketing, opening the floodgates of exposure with robust social media while using cutting-edge techniques via video presentations to a highly-targeted demographic looking for South Florida residential real estate.

Selling a home for top dollar requires the right marketing strategy and expertise to tell the story of a property in a way that creates an emotional response from potential buyers. Every effective resource is utilized, such as professional photography, old-fashioned print methods, and postcards showcasing your property to the immediate neighbors who most likely have their friends and family wanting to be close. Each home has a story to sell, and I sell it well. With each new property, I look to demonstrate the unique story behind the home, told with beautiful imagery, video, and description. Any professional representing you and your home needs to be an amazing storyteller.

Your home isn’t cookie cutter so don’t settle for copy-and-paste marketing. I individually brand and market the properties represented, and a carefully thought out, bespoke marketing plan is created for every home. This, combined with the vast global reach of Sotheby’s International Realty, ensures that your properties marketing campaign is as unique as it is effective. When you do something, do it right the first time. One of my favorite quotes is “buy quality, you on cry once” and quality is what you get once the relationship begins. I would love to have your property part of The Coleman Collection and ONE Sotheby’s International Realty’s list of extraordinary South Florida properties

A good excuse for an expired listing? I’ve never heard one. It’s not uncommon for homes to sit on the market for many months… or even years. But time and time again, I am able to succeed where previous agents fail. My secret is my optimism and faith plus years of experience utilizing the vast customer database and media channels as a primary resource in pre-marketing and the promotional process, completely rejuvenating the marketing strategy utilized to sell a given property. My success in relisting, rebranding, and successfully selling properties which have not sold for extended periods spans over a decade. Get in touch and let me show you! I’ll meet with you, preview the property, and walk you through new ideas and the steps it will take to change your home’s status from Listed to Sold.

The Coleman Collection of Bespoke Homes

These links below showcase local luxury real estate to a global audience and with a super-charged database of followers to my many media outlets, I deliver the very best content to the right medium. Stop Searching. Start Living.

Miami Real Estate. Driven by Results. Powered by Integrity.

Fort Lauderdale Real Estate & Research

Global Marketing. Local Prestige.

Sales, Listings, & Reviews

Residential Specialties

  • Land for Development
  • Penthouse & Trophy Properties
  • Oceanfront & Waterfront Condominiums
  • South Florida Estates & Waterfront Homes
  • Historic Properties (1930's + Mid-Century Architecture)

Your Vision is Our Inspiration.

Sotheby’s International Realty has the unparalleled edge in locating the world's best properties and investors having partnerships with more than 930 affiliate offices in more than 70 countries. Since its debut in 1744, Sotheby’s Auction House has evolved into the luxury go-to for prestigious possessions from jewelry to antiques. Its name translates around the world. Sotheby’s counts nearly three-quarters of Forbes’s 100 richest people, more than half of its richest Americans and all dozen of its billionaire art collectors among its clientele. Through this rare level of brand recognition and global footprint, ONE Sotheby’s is able to match the most coveted properties with International buyers.

We are among the top real estate brokerages in South Florida and more so than the brand, it comes down to the broker representing your best interests. We as Florida Real Estate brokers SHARE the MLS Property Database and cooperate with all other firms to promote & sell your property. Therefore, when your condo is listed exclusively, it is shown by any licensed agent who brings a qualified buyer looking for a property such as yours. If you are a buyer, we have this shared resource, so you only need ONE exceptional broker to look after your real estate needs.

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  • Broker-Associate

    Ashton Coleman
    ONE Sotheby's International Realty


    #305.978.7704 #888.38.DREAM


    119 Washington Avenue-Suite 102
    Miami Beach, Florida 33139

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