| Often Imitated, Never Duplicated

Tuesday, March 17, 2015 | Miami Miscellaneous | Posted by Sunny Isles Miami Beach Real Estate

Miami Dream (SM) Often Imitated, Never Duplicated

A few of my business slogans over the years include.. 

  • Since 2002, Showing You the Very Best from Sunny Isles to South Beach
  • Driven by Integrity, Powered by Service

Miami Beach is a small community and we as top producing agents, eventually work with one another. In the case of the below, I must say I am flattered and more importantly, thankful I did not follow through with lawsuits on each of these imitation companies. The question of consumer confusion arises as offices open across Miami using very similar copycat names. Was this something to be concerned over? Are consumers of Miami real estate confused? Was there a legal battle to pursue or should I leave it alone? 

There has definitely been noted confusion as I get important fax documents from time to time for one or more of these companies below. Consumers may not be any wiser to know the difference but in the end, it doesn’t even matter given my choice not to go solo as a boutique Miami brokerage office. In the end, Miami Dream (SM) will always be the original. Here are the others NOT to be confused with Miami Dream (SM).

  1. MiamiDreamProperties
  2. MiamiDreamsRealty – (Could they get any more creative?!)
  3. MiamiDreamRealEstate
  4. MiamiDreamHouses
  5. MiamiDreamProperty

For thirteen years now, I’ve learned “the ropes” regarding real estate intricacies. In 2002, I began as an associate Realtor® working with SBI Realty and making every rookie mistake in the book but also learning from the ground up. I then moved to Keller-Williams Miami Beach which allowed me great freedom to grow my business and really handle all aspects of the business operation while enjoying yearly caps on commission. The years brought me a fun family of agents and good Miami real estate knowledge, but I was still missing something from the total package.

In following the who’s who of top producing broker’s in Miami I noted a force growing so fast, so rapid that I had to be a part of it. In March 2014, I moved my broker’s license to ONE Sotheby’s International Realty.

What have I learned in this past year?

  • The Brokerage Office MATTERS.
  • Extraordinary Marketing MATTERS.
  • International Prestige is Everything to the UHNWI.

Besides the Miami real estate market being so desirable and a local confidence across the globe, the major marketing channels, and International advantages in promoting premier luxury real estate have spoken volumes about my business. Now, the bigger picture is something far greater than my original website Miami Dream (SM) and any potential boutique brokerage plans. It has to do with the overall extraordinary combination of my brokerage skill set with the International exposure and global prestige of Sotheby’s International Realty.

We are not just an alliance. We ARE GLOBAL.

ONE Sotheby's International Realty

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ONE Sotheby’s International Realty & Ashton Coleman | Global Marketing. Local Prestige.

Who You Are:

You are a client – not a customer:

  • Clients are under the protection of another
  • Customers purchase a commodity or service

Knowledge is protection. As a client, you can expect fully accurate information that you will understand, implement, and use to build your net worth.

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